The Car Men Design Report for the CES Las Vegas 2021 is available
CES Atmosphere… 2021
A bit
sad, …compared with last years CES, this time just half of the car
manufacturers showed up on the digital show floor of the CES 2021.
But we can learn here that the entire sensual experience und perception of real
and virtual products is so crucial for customers’ acceptance and market
success. What a challenge for all the established car brands to handle the
demands of the digital, – without burning fuel, – without showing real cars,
during the learning process that they are not a software driven company…
welcome to the electric future with its digital twist.
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